Urge Incontinence-Customer Discovery

Introduction

GDC INCUBATE is a Bootcamp for early-stage start-up teams, to enable the lab-to-market transformation of research ideas into deep-tech start-ups that create positive social and economic impact at scale. 

- Deep understanding of customer needs based on first-hand evidence 
  obtained from customers.
- Decide whether to take the idea to the next stage based on the problem-
  solution fit and market feasibility (Go or No-Go).
- Derive inputs to formulate a Minimum Viable Product (MVP) and an optimal  
  business model to attain a good product-market fit and scalability, going 
  forward.
- Enable faculty, researchers, and students to develop entrepreneurial skills.


Program Description

- Our team comprised a Faculty Lead and 3 Entrepreneur Leads
  supported by a Business Mentor from GDC.

- Participated along with 10 other teams in the cohort.

- Teams undertook a customer discovery exercise over 8 weeks.

- Our team interviewed 50+ customers and stakeholders, to arrive at a 
  problem-solution fit.
Problem Introduction
Video Direction & Editing by Pankaj Shakya
Storyboarding by Raviraj Bhadange
Role play by Mathangi Krishnan



Team Journey
Video Direction & Editing by Pankaj Shakya
Voiceover by Mathangi Krishnan
Role play by Raviraj



Thankyou !!
Urge Incontinence-Customer Discovery
Published:

Urge Incontinence-Customer Discovery

IIT Madras GDC Customer Discovery Program 2023

Published: